What are the three categories assessed in a mystery shop?

The three categories assessed in a mystery shop are service, quality, and overall appearance.

In the context of mystery shopping, "service" refers to how well staff interact with customers, including friendliness, responsiveness, and knowledge. "Quality" encompasses the standard of the products or services being evaluated, ensuring they meet or exceed customer expectations. "Overall appearance" examines the physical environment, including cleanliness, organization, and presentation, which can significantly influence a customer's experience.

This choice highlights the comprehensive nature of evaluating the customer experience by focusing on both the interactions that customers have and the environment in which these interactions occur, ensuring a thorough assessment of the business's performance.